Strategy & Execution I redesigned the website to be simple, functional, and easy to navigate so patients could find information quickly. Since the coverage area was small, I focused only on essential SEO elements. To compete with the new rival, I launched a Performance Max campaign to appear in local search results for urgent care. I managed reviews to strengthen trust and visibility. With a higher budget than the competitor, we quickly appeared more often at the top of search results. Main performance indicators were phone calls and clicks on “get directions.” As a result, we noticed a significant increase in new patient visits after starting the ads, which confirmed their effectiveness.
Results - Cleaner, faster website with intuitive navigation - Increased calls and direction clicks from ads and local search - Stronger local presence and better online reputation - Proven link between ads and higher patient visits
