Strategy & Execution I redesigned the homepage to create a professional, user-friendly layout that made it easier for prospects to learn about their services. On the SEO side, I carried out technical improvements, on-page optimization, and developed new content to increase search relevance. At the same time, I introduced paid campaigns for the first time. I launched Google Ads and Bing Ads to capture traffic from high-intent searches, targeting their local service area with a focus on driving leads rather than just clicks.