emented Performance Max Campaigns PMax Shopping Implemented a Performance Max campaign focused solely on smart shopping ads, leveraging Google's algorithm to present products at the moment potential customers are searching. This campaign achieved a conversion rate of 4.5%. PMax Assets Another Performance Max campaign was set up, this time using only assets (videos, images, headlines, and descriptions) without shopping ads. The campaign was organized into different product category ad groups with respective assets for each category. Dynamic Retargeting - Retargeting visitors Setup a dynamic remarketing campaign targeting visitors who spent a significant amount of time or had multiple sessions on the website without making any purchase. As it is dynamic, it shows display ads with items seen on the website. - Retargeting abandoned carts Created another dynamic remarketing ad group for abandoned carts, displaying items left in the cart to potential customers. Conversion Tracking Optimization - Sorting conversions Adjusted conversion tracking by relegating less critical conversions (like newsletter subscriptions) to secondary status or removing them entirely (such as page views). - Conversion window Increased the conversion window from 30 to 90 days to account for a potentially longer sales cycle and prevent data loss. Results after 5 months X3 More purchases compared to the initial period -40% Decrease in cost-per-acquisition +15% Increase in CTR -25% Decrease in Cost-per-Click +150,000 EUR Generated in sales 600% Return on ad Spend